Berndes
Berndes – leading and globally operating cookware manufacturer based in Germany
- Aug. 2006, interest: 70 %
- Current interest: 65.7 %
- 2009 sales: Euro 42.7 million, 168 employees
- international subsidiaries in U.S.A., Italy, China, and England
- strong brand image
- global market leader for cast-aluminum cookware
Essential restructuring measures
- completion of management team
- evaluation of additional production capacity in Eastern Europe
- evaluation of new manufacturing technologies
- strategic reorientation
- integral revision of brand strategy
Our vision
- expansion of market share through innovation and a new communications plan
- international market presence with high-quality products (“made in Germany”)
- sale support by new marketing strategy based on lifestyle concept
Our achievements so far
- new marketing scheme implemented successfully
- strong brand positioning in Asia
- first market success in Russia and Eastern Europe
- new distribution channels implemented
- new products in upscale market segment
Website
www.berndes.com
